Motivation

With both BET and MTV, I believe that both companies do a great job and motivating individuals. For instance, with both of their shows, Jersey Shore and The Game, they have motivated individuals to watch and become connected with these show. It appears that their technique makes individuals feel left out it they miss a show, resulting in a continuous successful season. In addition, I believe that the success of these shows can also be the result of the right messages being targeted to the right people.

If You Do This...

Although, somewhat different than health campaigns, I am a firm believer that both BET and MTV use gain-framed appeal or loss-framed appeal. Frankly, both companies are known to have highly rated shows. As a way to persuade viewers to take action (i.e. watch the show), they create previews to the following episode to guarantee the return of the viewer. All in all, I believe that BET and MTV use gain-framed appeal; this is what you will see, if you watch the next show.

Snipers

Both BET and MTV, does a great job at reaching their targeted audiences. On the outside looking in, it appears that the targeted audiences for both of these companies are ages 12-24; BET has an audience of 25 and up between the times of 10pm-12am, and on Sunday's. Although similar, BET is most attractive to minorities, or individuals in urban settings, and MTV attracts audiences mostly in rural areas. BET and MTV are great sources, because they are aware of the wants and needs of their audiences. One example illustrated by BET, is the renewal of The Game series. This series was cancelled, and due to phone calls, Twitter, Facebook, BET became aware that their audience wanted The Game back. The Game now has more than 7 million viewers. Furthermore, BET and MTV know how to deliver messages to their audiences. Whether it’s a number of attention grasping commercials, Twitter or Facebook, BET and MTV understands the channels to use in order to reach their audiences.