Although, somewhat different than health campaigns, I am a firm believer that both BET and MTV use gain-framed appeal or loss-framed appeal. Frankly, both companies are known to have highly rated shows. As a way to persuade viewers to take action (i.e. watch the show), they create previews to the following episode to guarantee the return of the viewer. All in all, I believe that BET and MTV use gain-framed appeal; this is what you will see, if you watch the next show.
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