Cognitive Dissonance

While viewing the "Texting While Driving" ad, I must admit that I was moved. Although, I was not moved to the point where I would make a change, which is the ultimate goal of an ad; behavior change. My reasoning lies behind the fact that because I was in a state of dissonance, I was going to do everything in my power to create consonance, or consistency. I recognize that even though this is a powerful ad, I am in denial and I tell myself that this could not happen to me, but only to other people.

Arousal

I honestly believe that both of my companies do a great job at arousing emotions; whether its happiness, anger, guilt, pride or relief. When learning about fear appeals, I have found that my companies tell its users that something is going to happen if you don't do X, Y, or Z to prevent it.  Although not entirely related to fear appeals, I am certain that my companies stir emotions because of their shows; they make their viewers want to be a part of the current scenarios, which is the cause of their emotions being aroused.