Cognitive Dissonance

While viewing the "Texting While Driving" ad, I must admit that I was moved. Although, I was not moved to the point where I would make a change, which is the ultimate goal of an ad; behavior change. My reasoning lies behind the fact that because I was in a state of dissonance, I was going to do everything in my power to create consonance, or consistency. I recognize that even though this is a powerful ad, I am in denial and I tell myself that this could not happen to me, but only to other people.