Consistency

In our society today, many times we see commercials that appeal to emotions. In such instances, where a national disaster occurs, many organizations ask viewers for donations. Honestly, there are many times when you don't want to help, but you know that you should because you have a social responsiblity; which is where the inconsistency occurs. What do you do? Do you help yourself or do you help others? I believe that this is clever many times, because commercials and ads like these tend to get the recommended actions that is suggested; the donations of money.