The power of emotions is quite crucial in our society today; no matter where we are, someone is trying to play on your emotions. For instance, oil spills have occurred in the U.S. economy in the past couple years. Consequently, marine life and birds have been harmed terribly. So what do we do? Many companies have played on our emotions, showing pictures of helpless animals with a gigantic amount of oil on them, and even dead ones. Tactics such as these are fear appeals; this is what will happen if you don’t do X, Y, or Z. Honestly, these organizations have done a great job at making us feel responsible for the future of the Gulf of Mexico, and the many creatures that live there. We understand the threat, and in this instance, perceived efficacy is most likely high.
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