Geico does a great job utilizing the SUCCESs model, particularly the commercial where the mother dropped the pig off at home. The commercial was simple because the message is obviously to choose Geico over its competitors. In addition, the commercial was unexpected because you would not expect for a pig to go to school or irritate the mother that dropped him off. It is concrete because you will understand and remember that the pig saying, “Wee wee” correlates to Geico. Furthermore, Geico is credible because the organization speaks for itself. Geico really did a great job with emotions, because this commercial was extremely funny, and a story was told by the look on the mother’s face while dropping the pig off at home.
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