Disrupting The Peace

Now is the perfect time for a variety of organizations, more specifically philanthropy organizations. There is an oil spill in the Gulf of Mexico, a tsunami occurred in Japan, and Haiti is still recovering. During these times, I see many commercials soliciting for money, and they are doing a great job in presenting the need for people to help. Although, many of these organizations use the disrupt and reframe campaign tactic. They disrupt the message to divert attention from the real cost of the effort involved. “JUST $1 per day”, instead of saying the real cost for the contribution.