Arousal

I honestly believe that both of my companies do a great job at arousing emotions; whether its happiness, anger, guilt, pride or relief. When learning about fear appeals, I have found that my companies tell its users that something is going to happen if you don't do X, Y, or Z to prevent it.  Although not entirely related to fear appeals, I am certain that my companies stir emotions because of their shows; they make their viewers want to be a part of the current scenarios, which is the cause of their emotions being aroused.